As a healthcare recruitment agency, Knockdene HealthCare were struggling leverage social media to attract the right talent for their clients. They knew that social media was an important part of any business’ marketing strategy but with limited resources, staff and knowledge it was difficult to dedicate the time and money in to building up their company’s online presence.

Posting on social media platforms was great, but without a solid strategy in place it can be hard to get results.

They reached out to us for help in late 2019 and we set to work creating a social media strategy that would hit and exceed their goals and expectations.

Having only been given the project 9 days before launch, we had a very tight timescale to pull a plan together and implement our strategy.

We used all sorts of different styles of posting to test and optimise what content performed the best, it's a continual process. Social media isn't always about posting exactly what you want all of the time. There's a fine balance of building a community of our target audience, building the engagement with the followers and then posting your goal post, in this case, a job advert. It's not always job recruitment posts 100% of the time, that simply wouldn't achieve the best ROI.

We utilised high engagement posting techniques, some serious and some not so serious! But they always had (and still do!) consistent branding throughout. Competitions always come out on top for engagement and help for growing a page. Below, you're looking for the engagement, reach and job application numbers.