Get started

Case study #1

The Millside Kitchen

A new food takeaway/delivery business based in Rathkenny, Northern Ireland

How it started


The client, The Millside Kitchen was opening up another branch to their pre-existing brand. Their current premises located in Cloughmills, Northern Ireland remained operational as their new premises based in Rathkenny, Northern Ireland launched.

The client was short of time and very busy organising the new premises for launch but wanted to ensure that people knew about the new takeway, to create excitement surrounding the launch so that the phones were ringing as soon as they opened.

They reached out to us for help and we set out to give their social media pages a makeover, create and implement a social media strategy and out perform our clients expectations without using any ad spend.

What we offered


Based on the client’s requirements, we recommended the following:
Social media overhaul on Facebook and Instagram. New profile picture, new cover photo, page templates updated, & update the ‘about’ sections.
To post on both platforms 3/4 times a week and utilise Facebook & Instagram stories for updates and small, fun and entertaining posts.
To run a competition leading up to launch day to provide that drive in engagement and brand awareness that was essential to meet the agreed KPI’s.

What we did


Having only been given the project 9 days before launch, we had a very tight timescale to pull a plan together and implement our strategy.

Competitor research

First, we looked at what competitors there were in the local area, what they were doing on social media and what was appealing to their target audience.

Create the strategy

With enough information gathered coupled with our knack for creative copy/imagery, advertisting best practices and experience we put together a plan on how to get the most out of their social media for the next month.


We’ve created the plan, then it was time to hand it over to our budding creatives to do what they do best. Create, design and schedule the posts utilising both, the newsfeed and stories.

How it looked

Copy & design

Simple but effective. We were provided with pictures of some of the takeaway options; We resized them, touched up certain areas and added simple but clear branding on to each. This allowed any potential customers to see exactly what each item was and made the ordering/thought process as easy as possible. Going by the engagement and post reach, It worked perfectly, check them out for yourself below.
As part of their social media package, we also designed a new cover photo to advertise their new app that also contains information that'll help reduce the amount of messages thier pages recieve. This image has been optimised for both desktop and mobile viewing in mind and will rescale perfectly on both.
Click to view the design a bit bigger 👇

How we did


Within the first 7 days
221% of monthly goal
Within the first 7 days
587% of monthly goal
Within the first month
104% of monthly goal
+ a screenshot from Facebook's own Creator Studio to back up what we're saying!
Click to view the facts a bit bigger 👇

What they said

Client feedback

“Having heard about Next Level Social through a friend, I was not dissapointed. They took control of everything and stayed in constant communication throughout. I’m very happy with how the social media went, we didn’t stop on launch day, literally couldn’t keep up with orders! Good problem to have though. I wouldn’t hesitate recommending these guys to anyone to do social media or any digital marketing. They know what they’re doing. We’re still in regular contact and they’re sorting a few other things out for me.”
Stephanie Gray
Owner of The Millside Kitchen

Contact us now to see how we can help your company grow on social media!

We know what you need because we've been there before. Our team has decades of combined experience in social media and digital marketing. We know how to get your message out there and how to get you results.
You're just one click away
Or read some more about our social media management services

Ready for Action?

Our processes are transparent, simple and customer focused. Our teams are dedicated to providing you with positive results. Are you ready?
Let's Go!
crossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram